Intercultural Marketing

Intercultural marketing means international marketing based on intercultural communications. A foreign product often brings curiosity, but intercultural marketing can make it sell, and for a higher value.

For Starbucks, if the coffee tastes good, that's the job of the production department; if the price is attractive, that's the job of sales department; if the advertisement is well adapted to the local Chinese market, that's the job of marketing department. Intercultural marketing is about why Chinese should drink coffee! If other firms can also do this, you should know that we can even tell European why they have to drink Chinese tea!

“Instead of creating needs, intercultural marketing discover the common desire among human being, no matter where they are from and where they live.”

We have rich experience in both intercultural communication training and international marketing. Most of our team members speak several languages, with years of experience of living aboard. We are specialized in see through differences among countries, find common interests between foreign products and local consumers, and make the most efficient intercultural marketing plan.

What is new and special can be something very common in another place. What is normal can be something very exotic in another country. We promote products, companies, persons, cities and regions with our combined knowledge in intercultural communication and international marketing.

Do you want us to review your product, vision, service, or your city? Contact us now!