Glocalization

Glocalization is a combined word of Globalization and Localization. As it indicates, you need first international branding for a global product, then localize it by translate it into the local language an create local marketing plan for it.

China is a big market full of competitions. It is not about "imaging if 1% population buy our product...", in most cases, new products are not visible even for 1% customers.

For an established company, having your global product well-translated into suitable Chinese is very important for the Chinese market. The name should be easily and correctly pronouncd and also meaningsful. A bad name can hardly succeed in China and cost a lot to change it afterwards.

For a new product, we help you create a new international brand. A good branding increases value and trust from the Chinese, and sometimes it is the only way to sell in China.

For cities and regions in Europe, international branding is also an interesting issue. With a good approch, a small city or unknown region can gain big attention from China, attract investment and develop cooperation from the Chinese. Through our main company YES International Group, we have several projects ongoing related city branding for Chinese cities.

We are specialized in making local product global and make glocal product local. Chose us to be your partner for internationalization towards China!