Training for your Chinese staff and customers

We also provide training about European culture and mentality for Chinese. Chinese are often curious about foreign culture, but very few Chinese companies are willing to pay for such an intercultural training. However, making the Chinese understand how Europe works, why decision making in Europe takes longer time, will make your work with them easier. Therefore, it is a good investment for European companies to plan such trainings to their employees and even customers.

From a Chinese partner point of view:

Learning European behavior and mentality will help them understand more about the sustainable thinking in Europe.
Explaining them the vision of your company and the quality of your service and they will trust you more.

Training your Chinese customer when they are visiting your company, is a very good way to share your vision with them. Specially when the training is done by a "objective neutral" consultant outside of your company.

What are you actually selling to China? A product that can be produced cheaper in China? A technology which will soon be learned by Chinese? The true advantage in Sweden and many European countries is the know-how behind that technology.

Don't only sell a product, instead let the Chinese know the thinking behind the production. It may increase your sales today, it may help your product be used properly in China with care and respect and it may become a new product in the near future.

Besides training, we also provide consultation to help you sell more to China. You may read more in the section Consultation.